Kenny Ingrams 13 Steps to SEO Genius

• Internet marketers often think there’s some "gray hat" method that tricks search engines into ranking them higher for a given search term or phrase.
• "Joe Business Owner" gets it wrong because he simply thinks you build a website, insert your "keywords" in your website’s meta tags, and you’re done.

Nothing could be further from the truth, on either side.
SEO can be broken into 2 different parts:

1. "On page"
2. "Off page"

1. Domain age. The Search Engines seem to "think" that the longer a domain has been around, the more "authoritative" or trustworthy it is. After all, if you’ve had Ford.com for 15 years, you probably are a major player in your industry.
   But you cannot control this. Use it to your advantage if you can, but if your domain name is 3 months old, there isn’t a whole lot you can do about that (well, you could buy an "aged domain" but that is another story).
2. Traffic. Traffic begets traffic. The more traffic you get, the more the search engines take notice. As they notice you, you rise up the ranks, which Google coins as Page Rank.  As you page rank increases, your traffic grows.   As your traffic grows, your Page Rank increases!
3. "Authority." If CNN publishes a story about "homemade widgets," it will almost always beat you in the SERPs (search engine results page).  The reason is because CNN has established themselves as an authority site.   First, it’s trustworthy.  Second, it gets a lot of traffic.  Third, it’s an old domain.  Fourth, it has a lot of backlinks.
4. Backlinks. All other things equal, a site with thousands of backlinks will rank higher in the SEs than a site with 12. Now, in the real world (which is where you’re reading this, right?), nothing is ever "all other things equal." So if you want to beat your competition, just go get more backlinks. There’s a ton of ways to do this.  This is where this report comes into play.  We have put together 13 Steps to SEO Genius in a way so that you will be achieving each of these goals of Off Page Factors.

1. Write Three 300 Word Articles Rich in Your Keyword (we like long tailed keywords).  Ex.  Instead of Marketing > Marketing Secrets  > Marketing Mentors Online  > Internet Marketing Using Video
2. Create a Squidoo Lens with Article #1, and insert in the Call to Action  A Clickable Link with Your Keyword as an Anchor Text
3. Go to Twitter and TWEET that Squidoo Lens URL.
4. Create a Hubpage with Article #2 (more particular with MLM based keywords).  Use Your Keyword in the Anchor Text Back to Your Post.
5. TWEET That Hubpage URL.
6. Go To Blogger.com and make a page with Article #3 and Use the Keyword in the Anchor Text Back to Your Blog Post  *Hint:  Images make a great way to get extra back links to your blog, and people love clicking pictures**
7. TWEET that Blogger URL.
8. Go To Tumblr.com and add the RSS Feeds for Squidoo/ Hubpages/ Blogger
9. TWEET Tumblr.com URL
10.  Create a Feedbite.com Account and Add All the RSS Feeds.
11.  TWEET Feedbite.com URL
12.  Go To Feedburner.com and RSS Feed for Squidoo/ Hubpages/ Blogger/ Tumblr
13.  Go to Ping.In and Ping every Page Including Twitter.