SEO, or "search engine optimization," is talked about A LOT on internet marketing forums and by the general public in general. Interestingly, both groups often get it all wrong.
Internet marketers often think there’s some "gray hat" method that tricks search engines into ranking them higher for a given search term or phrase.
"Joe Business Owner" gets it wrong because he simply thinks you build a website, insert your "keywords" in your website’s meta tags, and you’re done.
Nothing could be further from the truth, on either side. SEO can be broken into 2 different parts:
We are going to concentrate on the
“Off Page” Factors.
There are just a few. Here they are.
Domain age. The Search Engines seem to "think" that the longer a domain has been around, the more "authoritative" or trustworthy it is. After all, if you’ve had Ford.com for 15 years, you probably are a major player in your industry.
But you cannot control this. Use it to your advantage if you can, but if your domain name is 3 months old, there isn’t a whole lot you can do about that (well, you could buy an "aged domain" but that is another story).
Traffic. Traffic begets traffic. The more traffic you get, the more the search engines take notice. As they notice you, you rise up the ranks, which Google coins as Page Rank. As you page rank increases, your traffic grows. As your traffic grows, your Page Rank increases!
"Authority." If CNN publishes a story about "homemade widgets," it will almost always beat you in the SERPs (search engine results page). The reason is because CNN has established themselves as an authority site. First, it’s trustworthy. Second, it gets a lot of traffic. Third, it’s an old domain. Fourth, it has a lot of backlinks.
Backlinks. All other things equal, a site with thousands of backlinks will rank higher in the SEs than a site with 12. Now, in the real world (which is where you’re reading this, right?), nothing is ever "all other things equal." So if you want to beat your competition, just go get more backlinks. There’s a ton of ways to do this. This is where this report comes into play. We have put together 13 Steps to SEO Genius in a way so that you will be achieving each of these goals of Off Page Factors.
As you may have guessed, you cannot really affect the domain age, traffic, or authority, unless you get “authority” and high traffic sites to link to you. You definitely can control the backlinks though. Follow these 13 steps to increase your standing in the search engines, because backlinks is where it’s at. That’s where you will get your biggest SEO bang for the buck.
13 Steps To SEO Genius
Write Three 300 Word Articles Rich in Your Keyword (we like long tailed keywords). Ex. Instead of Marketing > Marketing Secrets > Marketing Mentors Online > Internet Marketing Using Video
Create a Squidoo Lens with Article #1, and insert in the Call to Action A Clickable Link with Your Keyword as an Anchor Text
Go to Twitter and TWEET that Squidoo Lens URL.
Create a Hubpage with Article #2 (more particular with MLM based keywords). Use Your Keyword in the Anchor Text Back to Your Post.
TWEET That Hubpage URL.
Go To Blogger.com and make a page with Article #3 and Use the Keyword in the Anchor Text Back to Your Blog Post *Hint: Images make a great way to get extra back links to your blog, and people love clicking pictures**
TWEET that Blogger URL.
Go To Tumblr.com and add the RSS Feeds for Squidoo/ Hubpages/ Blogger
TWEET Tumblr.com URL
Create a Feedbite.com Account and Add All the RSS Feeds.
TWEET Feedbite.com URL
Go To Feedburner.com and RSS Feed for Squidoo/ Hubpages/ Blogger/ Tumblr
Go to Ping.In and Ping every Page Including Twitter.
It’s official… the Webinar that maxed out in attendance ; With our Dirty Little Blogging Secrets
That had people up until the wee hours of the morning working on their blogs…
That flooded our inboxes with requests to post the recording…
That had viewers on that Webinar generating leads from their blog the NEXT DAY… IS UP!
We decided to give you the entire 65 minute recording for FREE. So if you’re investing time and money into a blog and not getting the results that you know you deserve, grab a pen and a piece of paper and sit down and become a SPONGE.
If you want to see the GUTS of our Blog and learn our secrets for generating 20-30 leads a day from our blog… Play this Video of PURE VALUE. Don’t be one of those people that watches trainings and webinars and does NOTHING with the information…..
Okay so now that you have the GUTS… It’s time to learn how to get TRAFFIC.
You can have the best training video and the most insightful articles but if no one sees it… then it’s just a lonely island in the middle of no where.
Would you like to know how to consistently get 15-20k Visitors to your blog each month?
Would you like to have 500-800 eyes on every blog post you released?